Dr. Woojun Lee

Research

Dr. Woojun Lee’s research interests include sport consumer behavior, social justice issues in sport, diversity and inclusion in sport organizations, VR & AR in the sport industry, e-sport consumer behavior, and Artificial Intelligence in the sport industry.

Research is to see what everybody else has seen and think what nobody has thought

Albert Szent-Gyorgyi

Ongoing Research Projects

Green Stadiums and Fan Satisfaction: Exploring the Impact of LEED Certification on Sustainable Sports Facilities and the Fan Experience Study

The construction of sports facilities globally has witnessed a remarkable trend characterized by the increasing adoption of Leadership in Energy and Environmental Design (LEED) certification. While LEED certification is increasingly pursued in the construction or renovation of sports facilities, it is notable that sports organizations not only achieve this certification but also conscientiously communicate their sustainability endeavors to their fans and the wider public. Therefore, the purpose of this study is to examine the relationship between LEED certified facilities and fans’ experiences and their revisit intention.

Sustainable Stadium Legacy Planning: Ensuring Long-Term Community and Environmental Benefits Beyond the 2026 Fifa World Cup and Examining the Relationship between Sustainable practices and soccer popularity in the US

A sustainability legacy, in the context of major events or projects, refers to the enduring positive impact on the environment, society, and the economy that continues long after the event or project has concluded. In this study, we will examine how sustainable initiatives can make a positive impact on the hosted cities and community

Analyzing the Impact of Expenses and Non-Financial Factors on US Masters Swimming Membership

In this study, we analyzed financial and non-financial data produeced by US Masters Swimming and examined the contributing factors to increased membership

The Effect of QR Codes on Tipping Behavior and the link between QR Code and Environmental Concern

Tipping has been an integral part of the service industry as a means for customers to express their gratitude for excellent services. Despite the environmental benefits associated with QR code tipping, it is essential to address the lack of awareness regarding the connection between QR code and sustainability. In this study, we highlighted the importance of communication and education to consumers regarding the QR code usage and sustainability and how this communication influence consumers’ perceptions on tipping intention

Recent Publications

  • Lee, W. (2023). Grit on Student-Athletes’ Psychological Factors and Perceived Academic Performance: The Role of GRIT, Journal of Physical Education and Sport.
  • Rexer, M. M., Lee, W., & Burdsall, D. (in press). Controls and Processes to Prevent Employees from being bribed by Third Parties, International Journal of Economics and Business Research.
  • Lee, W., & Cunningham, G. B. (2019). Moving Toward Understanding Social Justice in Sport Organizations: A Study of Engagement in Social Justice Advocacy in Sport Organizations. Journal of Sport & Social Issues.
  • Lee, W., & Cunningham, G. B. (2018). Group Diversity’s Effects on Sport Teams and Organizations: A Meta-Analysis. European Sport Management Quarterly.
  • Lee, W. (2018). Trickling Down: How the Upper Echelon Effect Diversity within an organization. Sport Management International Journal, 14 (1), 35-47.
  • Lee, W., & Cunningham, G. B. (2016). Gender, Sexism, Sexual Prejudice, and Identification with U.S. Football and Men’s Figure Skating. Sex Roles: Journal of Research.
  • Lee, W., & Cunningham, G. B. (2015). A Picture is Worth a Thousand Words: Signaling, Organizational Reputation, and Applicant Race on Attraction to Sport Organizations. International Journal of Sport Management.
  • Lee, W., & Cunningham, G. B. (2014). Imagine That: Examining the Influence of Sport-Related Imagined Contact on Intergroup Anxiety and Sexual Prejudice Across Culture. Journal of Applied Social Psychology, 44(4), 1-10.
  • Lee, W., & Cunningham, G. B. (2013). The power of sport: Examining the influence of sport-related contact and familiarity on intergroup anxiety and racism. International Journal of Sport Management, 14(4), 1-17.